Wednesday, 1 February 2012

Sole Rebels - Bethelehm Alemu

Bethlelehm Alemu is one of Africa's fastest rising stars. You may ask why; She is the founder of Sole Rebel, an exciting ethical footwear brand that i can't wait to share with you.

Not only does it design and manufacturer it shoes in Ethiopia as well as sourcing most of its products from the continent but it is also built on fair trade principles. I cannot help but admire and fall in love with this company which truly sets to differentiate itself.
The brand has been receiving much applause for its business model from various institutions such as the World Economic Forum, the World Bank, and Forbes Magazine. Being the first fair trade certified shoe company, she is a leader who is to be celebrated and was recently awarded the African Award for Entrepreneurship beating other great businesses to win $50,000 US Dollars for the company.

As a business woman who has chosen to support her community and advance manufacturing, it is an honour to be writing about her.

I already have a couple of favourites but be sure to visit the website and let me know what you think.